Fanta

Fanta

Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and apple pomace – the “leftovers of leftovers”, as Keith later recalled.The name was the result of a brief brainstorming session, which started with Keith’s exhorting his team to “use their imagination” (Fantasie in German), to which one of his salesmen, Joe Knipp, immediately retorted “Fanta!”

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